Bajaj Auto is preparing for an aggressive expansion of its motorcycle lineup in India. Following the introduction of the updated Bajaj Pulsar 125 and Pulsar 150, the company has revealed plans to bring five more products to the market, including the launch of two completely new motorcycle brands.
The upcoming launches are expected to play an important role in Bajaj Auto’s strategy for the festive season and beyond. The company is looking to strengthen its presence in the growing 125cc and above motorcycle segment, where customer demand for more powerful, feature-rich and stylish motorcycles continues to increase.
According to Bajaj Auto’s management, the first phase of this product offensive will include three new launches in the coming weeks, followed by two motorcycles that will introduce entirely new brand identities.
Three New Bajaj Motorcycles Expected Soon
Bajaj Auto Managing Director Rakesh Sharma has indicated that the company is preparing to introduce three new products over the next 45 days.
If Bajaj follows this timeline, the new motorcycles could arrive in the Indian market around early or mid-October 2026, placing them directly in the middle of the festive buying season.
At present, Bajaj Auto has not revealed the names, engine capacities or specifications of these upcoming motorcycles. However, the company has already made it clear that its current launch programme is much larger than just the updated Pulsar 125 and Pulsar 150.
Bajaj had earlier outlined plans for a rapid rollout of new and updated motorcycles. These include completely new models, new variants, styling updates, technology upgrades and additional features across different products.
The recently introduced Pulsar N160 S and Pulsar N160 SS, along with the updated Pulsar 125 and Pulsar 150, appear to be the beginning of this wider product strategy.
Two New Bajaj Motorcycle Brands Are Also on the Way
Perhaps the biggest development is Bajaj Auto’s plan to introduce two completely new motorcycle brands.
These upcoming models are expected to go beyond the existing Pulsar lineup and create separate identities within the Bajaj motorcycle portfolio.
The move is significant because Pulsar is already one of the most recognised motorcycle brands in India. Instead of placing every new motorcycle under the Pulsar umbrella, Bajaj appears to be exploring new brand names that could target different groups of buyers.
The new brands could potentially offer a different approach to design, performance, features, fuel efficiency and everyday practicality.
However, Bajaj has not yet confirmed the names, positioning or specifications of these motorcycles.
Bajaj Focuses on the Growing 125cc and Above Motorcycle Segment
A major part of Bajaj Auto’s future strategy revolves around motorcycles above the traditional 100cc commuter category.
The company has been increasing its focus on riders who are looking to upgrade from entry-level motorcycles to products offering better performance, stronger styling and more modern features.
According to Bajaj’s recent disclosures, motorcycles in the 125cc and above category contributed around 77.5% of the company’s domestic motorcycle sales.
The broader Indian motorcycle market is also witnessing a gradual shift towards higher-capacity models. Bajaj estimates that the 125cc segment’s share has increased from approximately 25% a few years ago to around 28% currently.
This change reflects evolving customer preferences.
Many motorcycle buyers are no longer looking only for basic transportation and high fuel efficiency. They are increasingly considering factors such as:
• More powerful engines
• Sportier styling
• Digital instrument consoles
• Improved features and technology
• Better road presence
• Enhanced everyday performance
• A premium ownership experience
This has made the 125cc motorcycle segment in India increasingly competitive.
Manufacturers such as Bajaj, Hero MotoCorp, Honda and TVS are all working to strengthen their positions in this category.
New Bajaj Pulsar 125 and Pulsar 150 Mark the Beginning of a Product Refresh
The recently launched Bajaj Pulsar 125 and Bajaj Pulsar 150 represent an important step in the company’s wider product renewal strategy.
Introduced on August 24, the motorcycles receive significant updates compared with their previous versions.
The revisions cover several areas, including:
• Engine improvements
• Updated chassis components
• Suspension changes
• New equipment and features
• Styling enhancements
The new Bajaj Pulsar 125 is priced at around ₹92,990, while the updated Pulsar 150 starts at approximately ₹1.15 lakh, with prices being ex-showroom.
The Pulsar range has been one of Bajaj’s strongest assets for decades. However, with increasing competition and rapidly changing customer expectations, Bajaj has acknowledged the need to refresh parts of its existing portfolio.
The company’s current launch programme appears to be aimed at bringing renewed attention to established products while also opening opportunities through completely new motorcycle brands.
Bajaj Looks to Capitalise on Festive Season Demand
The timing of Bajaj Auto’s new product launches is particularly important.
The Indian festive season traditionally generates strong demand for motorcycles and scooters, making it an ideal period for manufacturers to introduce fresh products.
According to Bajaj Auto, the overall Indian two-wheeler market has been showing healthy growth. The motorcycle segment is also expanding, while electric two-wheelers continue to record faster growth rates.
Bajaj Auto reported total sales of 4,74,677 units in July 2026, representing strong year-on-year growth. Domestic two-wheeler sales also recorded a significant increase during the month.
With market demand improving, Bajaj is expected to use its upcoming product launches to attract both new customers and existing riders looking to upgrade their motorcycles.
What Can We Expect From Bajaj’s Upcoming Bikes?
While Bajaj Auto has not officially revealed details about the five upcoming launches, its recent strategy offers some indication of what buyers can expect.
The company appears to be concentrating on motorcycles that offer greater differentiation rather than simply introducing minor cosmetic updates.
Some of the key areas likely to receive attention include:
• 125cc and higher-capacity motorcycles
• New motorcycle brand identities
• Modern styling and stronger visual appeal
• Additional technology and digital features
• Improved performance and everyday usability
• Products designed to attract 100cc motorcycle owners looking to upgrade
At this stage, there is no official confirmation about whether the new motorcycles will replace existing Bajaj models or sit alongside them.
It would therefore be too early to speculate about connections with existing nameplates such as the Bajaj Platina, CT or Pulsar.
Bajaj Auto’s Next Big Move in the Indian Motorcycle Market
Bajaj Auto is clearly preparing for one of its most active product cycles in recent years.
With the updated Pulsar 125 and Pulsar 150 already launched, three additional products expected in the near term and two completely new motorcycle brands planned for the coming months, the company is looking to significantly reshape its portfolio.
The strongest focus appears to be on the rapidly growing 125cc and above motorcycle market in India, where customers are increasingly seeking a balance between performance, features, style and affordability.
More information regarding the upcoming Bajaj bikes in India is expected to emerge as the launch dates get closer.
For motorcycle enthusiasts and prospective buyers, the coming months could bring some of the biggest additions to the Bajaj Auto motorcycle lineup in recent years.
Frequently Asked Questions
How many new Bajaj motorcycles are expected to launch?
Bajaj Auto has indicated that five more launches are planned, including three upcoming products and two completely new motorcycle brands.
When will the next Bajaj motorcycles launch in India?
Three new Bajaj products are expected within approximately 45 days, which could place their launch around early-to-mid October 2026.
Is Bajaj launching new motorcycle brands?
Yes. Bajaj Auto has confirmed plans to introduce two completely new motorcycle brands in the coming months.
Which segment is Bajaj Auto focusing on?
Bajaj is increasing its focus on motorcycles in the 125cc and above categories as more customers upgrade from traditional 100cc commuter motorcycles.
What are the latest Bajaj motorcycle launches?
The updated Bajaj Pulsar 125 and Pulsar 150 are among the latest additions to the company’s current product refresh programme.
