Mercedes-Benz India has kicked off the 2026 festive season on a strong note, with the brand delivering more than 50 luxury vehicles to customers in Kerala during the Onam celebrations.
The deliveries are part of Mercedes-Benz India’s ongoing Dream Days festive campaign, which aims to make luxury vehicle ownership more accessible through customised finance plans, upgrade programmes and ownership solutions.
Launched on 11 August 2026, the campaign will continue until October 2026, covering select Mercedes-Benz models and offering customers various benefits during the festive buying period.
Strong Demand for Luxury Cars During Onam
Kerala continues to be an important market for the luxury automobile segment, and the strong number of deliveries during Onam highlights the growing demand for premium vehicles in the state.
More than 50 Mercedes-Benz cars were handed over to customers during the festive period, with several deliveries and customer handover events taking place across Kerala, including Kochi.
Commenting on the response, Mercedes-Benz India highlighted the continued aspiration among customers to own luxury vehicles, especially during major festive occasions. The brand has also focused on offering flexible ownership and financing options to make the purchase journey more convenient for potential buyers.
Dream Days Brings Special Ownership and Finance Benefits
As part of the Dream Days campaign, Mercedes-Benz is offering several benefits across selected models.
Customers purchasing the Mercedes-Benz GLA and GLC can avail of a three-month EMI holiday. In addition, selected models are being offered with financing options starting at an interest rate of 6.99%, subject to applicable terms and conditions.
The company is also providing trade-in opportunities for existing vehicle owners who are looking to upgrade to a new Mercedes-Benz.
These offers are designed to attract both first-time luxury car buyers and existing customers planning to move to a newer model.
Flexible Upgrade Options for GLE and GLS Customers
One of the key highlights of the campaign is the Key-to-Key upgrade programme for select Mercedes-Benz GLE and GLS customers.
Through this programme, eligible customers have the option to upgrade to a new vehicle after 24 months without an initial down payment. The initiative is aimed at buyers who prefer greater flexibility and want the opportunity to upgrade their vehicles at shorter ownership intervals.
STAR Agility+ Enhances the Ownership Experience
The festive campaign is also supported by Mercedes-Benz Financial Services’ STAR Agility+ ownership programme.
The programme combines several benefits, including service packages, extended warranty coverage and an assured buy-back value. At the end of the ownership period, customers can choose from multiple options based on their requirements.
Such programmes are becoming increasingly important in the luxury automobile market, where customers are looking beyond traditional vehicle financing and exploring more flexible ways to own and upgrade their cars.
Mercedes-Benz Strengthens Its Festive Strategy
The Dream Days campaign forms part of Mercedes-Benz India’s broader festive strategy, combining attractive financial solutions with customer-focused initiatives across key markets.
With Kerala recording more than 50 vehicle deliveries during Onam, Mercedes-Benz has made a positive start to the 2026 festive season. The response also reflects the continued growth of the luxury vehicle market in India, where festive occasions remain an important period for new vehicle purchases.
As the Dream Days campaign continues through October, it will be interesting to see how Mercedes-Benz builds on this early momentum across other markets and further drives demand for luxury vehicles during the festive season.
